Borrowed Fire

Media Kit

Borrowed Fire press and brand assets

Approved logos, app icons, company language, and usage rules for coverage, listings, and product references.

Download assets
Full media kit Complete public asset set Parent brand Logos, marks, legal lockups Product icons Icons for current apps Color reference HTML, JSON, MD color sheet

Approved Copy

Company boilerplate

Short

Borrowed Fire is my founder-led app company for focused software built around specific everyday friction.

Standard

I use Borrowed Fire to build and publish focused apps for specific everyday friction. Current products include Fated Pages for private romantasy discovery, Jurni for trip planning, and NextCatch for Pokémon GO raids and events. I keep the company intentionally small: one accountable builder, real shipped products, domain-fluent product decisions, and no business model built on selling user data.

Publisher Description

Borrowed Fire LLC is the company I use to publish focused apps that help people get time, clarity, and focus back in specific parts of everyday life.

Privacy

Privacy posture

I do not build Borrowed Fire around gathering, selling, or monetizing user data. Each product collects only the information it needs to do its job, such as trip sync for Jurni, raid and account features for NextCatch, or reading taste and trope preferences for Fated Pages. Borrowed Fire does not sell personal data or use ad tracking.

Colors

Brand colors

Use Ink as the core brand color and Flame Orange as the primary accent.

Two-field setup

Brand color
#0B0F14 Ink
Accent color
#EE8329 Flame Orange

If a tool uses Brand color only for buttons or links, use #EE8329 as Brand color and #CD5241 as Accent color.

HTML JSON MD ZIP
Ink Primary brand color, wordmark color, dark background #0B0F14 rgb(11, 15, 20) --bf-ink
Flame Orange Primary accent, fire highlight, CTA accent #EE8329 rgb(238, 131, 41) --bf-flame-orange
Ember Red Secondary fire accent and gradient endpoint #CD5241 rgb(205, 82, 65) --bf-ember-red
Warm Light Light logo color and text on dark surfaces #F4F1EA rgb(244, 241, 234) --bf-warm-light
Paper Warm page background and document surface #F7F0E5 rgb(247, 240, 229) --bf-paper

Downloads

Brand assets

Parent Brand

Primary Borrowed Fire identity assets for press, publisher listings, and company references.

Parent brand ZIP

Social

Profile-ready artwork for Borrowed Fire social and publisher surfaces.

Social ZIP

Product Icons

Current 1024px app icon PNG masters for directory, press, and app-publisher context.

Product icons ZIP

Endorsement Badges

Use these when a product surface needs to show its Borrowed Fire parent-brand relationship.

Badges ZIP

Usage

Basic rules

Do

  • Use the horizontal logo for company references when space allows.
  • Use the mark by itself only when the Borrowed Fire name appears nearby.
  • Keep the product brands visually distinct from the parent brand.
  • Use the legal lockup only for formal LLC, invoice, contract, or legal contexts.

Do Not

  • Recolor the logo, add effects, or place it on busy backgrounds.
  • Use the parent brand to imply an endorsement or partnership without permission.
  • Stretch, crop, rotate, or rebuild the mark.
  • Describe Borrowed Fire as an agency, AI company, or venture-backed platform.

Contact

Press and asset questions

For press requests, product questions, or asset use not covered here, email Borrowed Fire directly.

[email protected]